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Entenmann’s® Little Bites® and Sony Pictures Home Entertainment Continue the Smurf Celebration to Keep Families Smiling Together

Consumer Promotion and Sweepstakes Kick Off in Time for “Smurfs: The Lost Village” DVD, Blu-ray and Digital Release


Horsham, PA – June 21, 2017 – Entenmann’s® Little Bites® is bringing the Smurf spirit from the big screen to snack time everywhere! As part of the brand’s partnership with Sony Pictures Home Entertainment, and just in time for the DVD, Blu-ray and Digital release of  “Smurfs™: The Lost Village,” consumers will have the opportunity to receive a free Smurfs draw-string bag with the purchase of any three five-count Entenmann’s Little Bites packages including Smurf Blueberry Muffins.  The mail-in redemption will also enter consumers in a sweepstakes for the chance to win a family cruise with Costa Cruises.


“Our partnership with Sony Pictures Home Entertainment in support of Smurfs: The Lost Village gives us another way to bring smiles to families across the country,” said Kim Bremer, Category Director for Entenmann’s Little Bites. “We look forward to giving fans a fun opportunity to enjoy two family favorites - Little Bites Muffins and the Smurfs - as well as the chance to win the ultimate family vacation.  It’s the perfect combination!  Enjoy a delicious great tasting all family snack with your movie.”


Entenmann’s® Little Bites® Smurf Blueberry Muffins are the perfect Smurf-approved baked snacks.  These moist, delicious muffins are made with real blueberries, contain no high fructose corn syrup, and are certified kosher. At 180 calories per pouch, Little Bites Smurf Blueberry Muffins are great for the whole family to enjoy whether on-the-go or at home!


Smurfs: The Lost Village is now available on Digital and will be available on Blu-ray, DVD and 4K Ultra HD on July 11.  For more information on Entenmann’s® Little Bites® and the Smurfs promotion, please visit For more information on the film, please visit and share in the fun on social with #LoveLittleBites and #SmurfsMovie.


About “Smurfs: The Lost Village”

In this fully animated, all-new take on the Smurfs, a mysterious map sets Smurfette and her best friends Brainy, Clumsy and Hefty on an exciting and thrilling race through the Forbidden Forest filled with magical creatures to find a mysterious lost village before the evil wizard Gargamel does.  Embarking on a rollercoaster journey full of action and danger, the Smurfs are on a course that leads to the discovery of the biggest secret in Smurf history!  Directed by Kelly Asbury and written by Stacey Harman and Pamela Ribon based on the characters and works of Peyo, the film is produced by Jordan Kerner and Mary Ellen Bauder Andrews.


About Bimbo Bakeries USA

Bimbo Bakeries USA (BBU), headquartered in Horsham, PA, is the nation’s leading baking company providing the highest quality baked goods at a great value to customers and consumers. This includes well-known brand Entenmann’s®, producer of top quality donuts and cakes since 1898.  In 1999, Entenmann’s launched world-class Little Bites® Muffins, baked up soft and moist in pre-packaged, portable pouches, making them perfect to snack on-the-go.  Top selling varieties include Chocolate Chip, Blueberry and Brownie, and all are available nationwide in mass and grocery retailers, as well as club stores.  For more information, visit




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