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Entenmann’s® Little Bites®, Sony Pictures Animation, and The Smurfs Keep Families Smiling Together
Horsham, PA – March 1, 2017 – Being blue has never been so happy! Today, Bimbo Bakeries USA (BBU), the nation’s largest baking company, announced it is teaming up with Sony Pictures Animation to support the launch of its latest film, “Smurfs™: The Lost Village,” in theaters April 7, 2017. Entenmann’s® Little Bites® is launching a promotion for $5.00 off a movie ticket to see Smurfs: The Lost Village with the purchase of two five count, or one 10 or 20 count specially marked Little Bites Smurf Blueberry Muffins packages. There will also be a fun Smurfs coloring sheet for kids on the inside of every specially marked box, along with Smurfs trivia on each package.
“Teaming up with Sony Pictures Animation in support of Smurfs: The Lost Village is a perfect match for Little Bites,” said Kim Bremer, Category Director for Entenmann’s. “The Smurfs franchise continues to deliver joy to millions of families around the world much like Entenmann’s Little Bites does every day. Now families can enjoy snacking on delicious Smurf-sized muffins to help bring the experience from the screen to their homes across the country.”
Entenmann’s® Little Bites® Smurf Blueberry Muffins are the perfect Smurf-approved baked snacks. These moist, delicious muffins are made with real blueberries, contain no high fructose corn syrup, and are certified kosher. At less than 200 calories per pouch, Little Bites are the perfect family snack to enjoy at home or on the go (and in the movie theater!).
For more information on Entenmann’s® Little Bites® Smurf Blueberry Muffins or about the movie promotion, please visit www.littlebites.com.
About “Smurfs: The Lost Village”
In this fully animated, all-new take on the Smurfs, a mysterious map sets Smurfette and her best friends Brainy, Clumsy and Hefty on an exciting and thrilling race through the Forbidden Forest filled with magical creatures to find a mysterious lost village before the evil wizard Gargamel does. Embarking on a rollercoaster journey full of action and danger, the Smurfs are on a course that leads to the discovery of the biggest secret in Smurf history! Directed by Kelly Asbury and written by Stacey Harman and Pamela Ribon based on the characters and works of Peyo, the film is produced by Jordan Kerner and Mary Ellen Bauder Andrews.
About Bimbo Bakeries USA
Bimbo Bakeries USA (BBU), headquartered in Horsham, PA, is the nation’s leading baking company providing the highest quality baked goods at a great value to customers and consumers. This includes well-known brand Entenmann’s®, producer of top quality donuts and cakes since 1898. In 1999, Entenmann’s launched world-class Little Bites® Muffins, baked up soft and moist in pre-packaged, portable pouches, making them perfect to snack on-the-go. Top selling varieties include Chocolate Chip, Blueberry and Brownie, and all are available nationwide in mass and grocery retailers, as well as club stores. For more information, visit www.littlebites.com.