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Entenmann’s® is Set to Debut a Sweet New Float in the 91st Annual Macy’s Thanksgiving Day Parade®


Entenmann's Macy's Thanksgiving Day Parade Float The renowned baked goods brand celebrates in the city it was founded and invites fans all over the country to partake in the fun through a special sweepstakes


NEW YORK & ISLANDIA, N.Y.--(BUSINESS WIRE)--This Thanksgiving a confectionery of delights will enthrall millions of spectators when Entenmann’s® Bakery debuts a new float in the iconic Macy’s Thanksgiving Day Parade®. The beloved brand will join the historic lineup of the world-famous holiday spectacle for the first time ever, bringing a taste of sweet celebration to more than 3.5 million spectators lining the route in New York City and to more than 50 million viewers nationwide.


Founded in Brooklyn in 1898, the hometown collaboration with Macy’s (NYSE:M) will see Entenmann’s signature brand of delicious treats take center stage on a float showcasing the fun and enjoyment of baking and sharing in tasty confections with family and friends. Designed to mirror a colorful bakery, the new float will evoke the fun spirit of the brand, complete with bursting confetti, rotating donuts, and displays of mouthwatering desserts.


“The entire Macy’s Parade team is thrilled to welcome Entenmann’s to the float line-up this year with a fantastically colorful treat for millions of spectators this Thanksgiving,” said Jordan Dabby, vice president Partnership Marketing for Macy’s Thanksgiving Day Parade. “There are few opportunities where the Parade can partner with an organization that has existed longer than our own 90-year storied history. We are so pleased to combine our homegrown brands and build upon our shared traditions of creating warm family moments that have been enjoyed by countless generations.”


“As a brand that has grown to be a household favorite for almost 120 years, we are proud to celebrate in the city where it all began at an event that shares our commitment to tradition and family fun – the Macy’s Thanksgiving Day Parade,” said Lorraine Hale, Senior Director of Marketing for Entenmann's Bakery, part of Bimbo Bakeries USA. “To celebrate our debut in the Parade, we have launched a Macy’s Thanksgiving Day Parade Sweepstakes so that our fans all over the nation can enter for a chance to win a trip to New York City for next year’s spectacle.”


Open for entries now, consumers can enter into the Macy’s Thanksgiving Day Parade Sweepstakes via Entenmann’s Facebook page. On November 25, two lucky winners will be selected to win a trip to New York City for the 2018 Macy’s Thanksgiving Day Parade. Each grand prize winner will enjoy three days and four nights in the city, a set of four Grandstand Tickets to the Parade, and a year’s supply of Entenmann’s® Donuts and Little Bites® Muffins. More information about the sweepstakes is available at


The 91st Annual Macy’s Thanksgiving Day Parade airs nationwide on NBC-TV, on Thursday, Nov. 23, 2017 from 9 a.m. – Noon; in all time zones.





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