Skip to main content
TerraCycle Logo


The goal was to highlight & promote good recycling habits as a way to kick off 2017.


January 15 - March 31, 2017


362 Total Pledges

Shipments increased 14%
during the promotion period

How it worked

Recyclers made a pledge to reduce their waste during First Quarter 2017

Participants who sent in one or more 5-pound shipments of empty Entenmann’s® Little Bites® muffins pouches earned prizing for their recycling efforts 

Tiered prizing

Grand Prize: Classroom Party with 30 Boxes of Entenmann's® Little Bites® muffins and 30 Reusable Entenmann's® Little Bites® Water Bottles (Most 5-Pound Shipments of Pouches)

Prize Pack: Three $5 Off Coupons for Entenmann's® Little Bites® muffins and 3 Little Bites® “Muffin” Mascot Plush Dog Toys  (2 or More 5-Pound Shipments of Pouches)

100 TerraCycle® Bonus Points (One, 5-Pound Shipment of Pouches)  

Sweepstakes Winner

Gabriella Pereira

of Franklin Elementary School of Roxbury in Ledgewood, New Jersey

Dog with muffins
Recycling corner in school

Gabriella Pereira, Franklin Elementary School of Roxbury in Ledgewood, New Jersey, won a Classroom Party, including 30 boxes of Entenmann’s® Little Bites® muffins and 30 reusable Entenmann’s® Little Bites® Water Bottles.  

“We created a recycling station with a bin dedicated to Little Bites® packaging in the lunch room, and a station in the hallway where kids can drop off their collections every day when they enter the school,” said Franklin School PTA's Gabriella Pereira. “Children need to see, hear and feel to learn and remember things. If we can make recycling fun, it eventually becomes habit.”

Tier 1 & 2

Hear from 2 of the


Kirsten KristensenTracy Dillon

Kirsten Kristensen

"I have been a keen recycler for many years, but making a pledge always makes you go that extra mile. I’ve made it a point to not only use TerraCycle® to recycle what I could in my own surroundings, but pick up waste from public places when I saw something,” said Kirsten Kristensen. “I also spread awareness about the Entenmann’s® Little Bites® program. This is such a fun and meaningful way to help the world be a better and greener place.”

Tracy Dillon, kindergarten teacher at Washington School in North Arlington, New Jersey

“I always tell my students that recycling is so important and everyone can help make the world a better place!”



First Place

Bin Design Contest


Photos of students at Three Bridges School

Three Bridges School of Three Bridges, NJ

TerraCycle’s award-winning, in-house design team chose Three Bridges School's creative collection bin as the most creative collection bin designed and submitted for this promotion.

Quote from Ed Dubroski of Three Bridges School:

“Students at Three Brides Elementary School love to eat Entenmann’s® Little Bites®. Our school focuses on  sustainability and educating our students on protecting our planet. We are very excited that TerraCycle® recycles Little Bites® pouches. Thank you for helping us be responsible when eating the foods we love!”  

First Place

Collection Contest


Photos of students at Three Bridges School

Carrollton Public Library of Carrollton, AL

Carrollton Public Library collected the most pouches during the promotion timeline.

Quote from Patricia Tilley, Director of the Carrollton Public Library:

“It was a real surprise to hear that we had won the Grand Prize in your contest. We were simply trying to help keep trash out of the landfill and help our community at the same time.

Numerous people in our community, working on behalf of the Library and the Soup Kitchen, have cooperated in the recycling program you offer for mutual benefit.

The way we see it, our participation in this program helps feed the mind and the body."  

Help Little Bites® Snacks recycle
by joining the recycling program today! 

To date,
our collectors have
recycled over 3MM

Photos of students at Three Bridges School
Pouch of Little Bites® mini muffins

Brayden, 1st Grader,
Hollis Elementary School,
Westampton, New Jersey

“I like collecting the [Entenmann’s® Little Bites®] pouches so that we can get new stuff for our school!"


Thanks for reaching out, we're looking forward to hearing from you!

Please click the button below to begin chatting.

Begin Chatting